Fundraising is more challenging than ever as donors carry less cash, attention spans are shorter and fast payment experiences are expected. At Toucan Giving we work together with charities and fundraisers in the UK to remove donation payment friction and make every touch point with a potential donor positive.
We have put together a guide to the most common donation challenges and how our smart, contactless and cash solutions can help charities and fundraisers.
1. Less People Are Carrying Cash
Street collectors, event fundraisers and places of worship have supporters who want to give but don’t always have coins or notes on them. Here is how to collect donations digitally:
- Have multiple donation points - tap to pay, mobile wallet, QR code & cash
- Make card & digital giving visible with clear signage & simple messaging
Toucan Giving terminals (Toucan Tap) and mobile app (Toucan Collect) mean that donors can donate in seconds using contactless cards or phones, while Toucan Cash still enables traditional cash depositing with full flexibility.
2. Slow Or Complicated Donations
If giving takes too long people may walk away. Issues such as long forms, slow web pages or unclear instructions can all reduce conversion. But how can you address it?
- Keep payment steps to a minimum
- Use clear donation amounts & allow custom donations
- Avoid asking for unnecessary data
Our tap to pay devices are designed for speed where people tap, choose an amount and their donation is processed quickly. This helps to keep queues short at events and maximises impulse giving. For cash donations, our cash app enables quick depositing across thousands of stores.
3. Inconsistent Income At Events & Collections
Many fundraisers find that income varies between locations, times and teams, which makes it hard to forecast and plan ahead. Try these simple tactics to improve donation levels:
- Use data to track what works – times, location & messaging
- Test & refine fundraising strategy
- Small changes to suggested amounts or messaging can increase donations
Toucan Giving’s intelligent donation platforms provide reporting so you can see the source of donations, the best performing devices and how different campaigns work.
4. Low Volunteer Tech Confidence
Some fundraising teams lack confidence in using contactless giving apps or devices and worry that they will be hard to use or manage, especially with volunteers with mixed experience levels.
- Choose tech that is user friendly
- Provide training & simple user guides
Our Toucan Tap attended and unattended terminals are designed with clear displays and simple controls and the Toucan Collect app is easy to use on smart phones. We can help with onboarding, training and our customer support is on hand so that your fundraisers feel confident using our technology.
5. Building Trust & Transparency With Donors
Donors want to know that their money is going to the right place and being used well by a charity. To help people feel that their donation is legitimate and safe:
- Make your branding & cause seen on every device
- Communicate how donations will be used
- Offer digital receipts or follow up messages
Toucan Giving’s solutions can be personalised with your charity’s branding and messaging, you can enable digital receipts and Gift Aid capture, as well as collecting donor consent enabling you to follow up and turn one off donors into long term supporters.
At Toucan Giving our goal is simple to make contactless donation technology, simple to use and accessible to all.
If you’d like to explore how our contactless giving apps, terminals and cash solutions could support your next fundraising campaign we are here to help. Get in touch with our specialist team to start onboarding our tech to your fundraising team.