Ramadan is the most generous time of the year. Across the UK, Muslim communities give millions in zakat and sadaqah, strengthening local mosques, Islamic centres, and charities that serve those in need.
For organisations, Ramadan isn’t just a spiritual moment, it’s also an opportunity to secure vital support. But to truly benefit, preparation is key. The earlier you plan, the more impact you can make when generosity flows.
Here are the essential steps to prepare for Ramadan fundraising and ensure your campaign has maximum reach, impact, and barakah (blessing).
Start Early with a Clear Plan
Strong Ramadan campaigns begin months before the crescent moon is sighted. By November, your team should already be:
- Reviewing what worked well last year.
- Setting clear fundraising goals for this year.
- Deciding which activities (taraweeh collections, iftar sponsorships, zakat appeals) to prioritise.
A clear plan now saves last-minute stress later and ensures your whole team is aligned.
Make Giving as Easy as Possible
Your supporters want simple, secure ways to donate, especially during busy Ramadan nights. Offering multiple methods of donation ensures no one is left out.
- Low-cost contactless donation devices: Contactless devices that can be used for taraweeh, jummah, and other events. Our devices enable you to easily collect gift-aid on every donation, which increases all your donation values by 25% at no extra cost to your donor or your charity.
- Turn your phone into a donation device: Turn any compatible smartphone into a donation device using our Toucan Collect app. There's no startup costs and monthly fees only apply when the donations you collect exceed £12, ensuring charities have nothing to lose.
- Deposit cash donations safely and easily: With many supporters still choosing to give in cash, finding a secure and convenient way to bank those donations has become increasingly difficult following widespread branch closures across the UK. Our Toucan Cash solution solves this problem. It allows you to deposit coins, notes, and cheques at over 60,000 locations nationwide, including Post Office, PayPoint, and Payzone stores, with funds sent directly to your charity’s bank account.
The easier it is to donate, the more people will give and the more consistent your campaign results will be.
Build a Zakat-Friendly Appeal
Zakat is at the heart of Ramadan giving. Donors need clarity on how their contributions are handled. Make sure you:
- State clearly whether donations are zakat-eligible.
- Highlight the specific projects zakat will fund.
- Provide transparency and receipts to build trust.
Tip: Share real stories from previous years to show how zakat has helped your community.
Harness the Power of Digital
Younger generations and many busy families engage most online. Strengthen your Ramadan campaign with:
- QR codes on posters and newsletters linking to donation pages.
- WhatsApp messages and social posts reminding people of your appeal.
- Short videos or reels showing your project impact.
Digital touchpoints extend your reach beyond the masjid walls.
Empower Your Volunteers
Volunteers are the backbone of Ramadan fundraising. When they feel confident and supported, donations grow.
- Train your team before Ramadan begins.
- Provide them with easy tools like Toucan Collect.
- Recognise their efforts throughout the month.
A motivated team keeps your campaign strong from the first fast to Eid.
Keep Transparency at the Heart
Trust is essential. Donors want to know their generosity is making a real difference.
- Share regular progress updates (e.g., after Jummah).
- Use posters, WhatsApp, or announcements to show how funds are being used.
- Thank your supporters publicly and privately.
When people see impact, they are more likely to give again this Ramadan and beyond.
Ramadan is a month of blessing, generosity, and community spirit. By preparing early and giving your supporters simple, transparent ways to donate, your organisation can make this Ramadan your most impactful yet.
Short-term hire for seasonal fundraising
Many organisations only need extra donation devices during Ramadan. Buying or renting long-term hardware can be difficult to justify when you only need them for a few weeks.
That’s why Toucan Giving offers short-term hire, giving you access to professional, ready-to-use contactless donation devices for the duration of your campaign.
It’s perfect for seasonal fundraising drives like Ramadan, Eid, or community appeals. You can scale up your contactless donation presence when it matters most and return the devices afterwards, without any long-term contracts or hidden costs.
Each device arrives pre-loaded with Toucan Tap, our best in-class secure donations app, that captures Gift Aid automatically, increasing your total donations by 25% at no extra cost to you or your donors.
At Toucan Giving, we help mosques, Islamic centres, and charities maximise their fundraising with secure, easy-to-use solutions.
Get in touch to learn how we can support your Ramadan campaign: